Vassilena Valchanova is from Sofia, Bulgaria.
Vassilena has 10 years of experience in marketing and communications. She currently works for Enhancv, a startup helping people land their dream job with human-centric resumes. She has been blogging for more than a decade and authors a blog on marketing, digital strategy and growth http://valchanova.me/. Her expertise covers marketing strategy, content marketing and measurement, with experience in a variety of industries, including consumer electronics, e-commerce and SaaS.
Presentation title:
Setting up your growth experiments team – lessons from a failed attempt